The Return
Year of Return
About Year of Return, Ghana 2019 The “Year of Return, Ghana 2019” was a major landmark marketing campaign targeting the African – American and Diaspora Market to mark 400 years of the first enslaved African arriving in Jamestown Virginia.
The Ghana Tourism Authority (GTA) under the auspices of the Ministry of Tourism, Arts and Culture led the project in collaboration with the Office of Diaspora Affairs at the Office of the President, the Panafest Foundation and the Adinkra Group of USA. The Year of Return sort to make Ghana the focus for millions of African descendants reacting to their marginalisation by tracing their ancestry and identity. By this, Ghana became the beacon for African people living on the continent and the diaspora.
The United States Congress had 2018 passed an Act H.R. 1242 – 400 Years of African-American which was in itself a historically significant milestone. Ghana being the gateway to Africa capitalised on its unique position as the location for 75 percent of the slave dungeons built on the west coast of Africa. The favourable government policy of making it a national priority to extend a hand of welcome back home to Africans in the diaspora served as the catalyst for the campaign.
Currently, there are still numerous imposing European forts and castles harbouring harrowing reminders of an intense and complex history of the Trans-Atlantic slave trade in our land over centuries. This on its own has made Ghana the focus for millions of African descendants.
EXPIERENCE GHANA
Explore Ghana, the land of rich culture, re-live your history through our heritage, feel the warmth and rhythm. Discover where nature is still pure and warmth flows easily. Akwaaba! discover yourself. The core of this project is the invitation to the Global African family to visit and experience Ghana. Creating memorable experiences through Sankofa and healing journeys, cultural events, festivals, entertainment, nightlife, culinary, and December in Ghana are key to establishing long-term connections with the Ghanaian and African Diaspora.
INVEST IN GHANA
Ghana, the fastest growing economy in the world in 2019 is an established business destination for investors with a progressive government transparent regulations and a dynamic private sector ready for partnerships. This pillar will create special investment programs and ease of doing business for the diaspora. Key activities will be the Diaspora Investment programs, Sankofa Savings accounts and Diaspora ‘housing schemes.
DIASPORA PATHWAYS TO GHANA
This pillar will see to the adoption of legal and policy frameworks on visa acquisition (e-visa) and the institution of a diaspora visa. It will facilitate key diaspora pathway programs such as Citizenship programs, Educational and work exchanges, Residence and work permits.
CELEBRATE GHANA
Create a sense of national consciousness anchored on key cultural festivals, media programs, adoption of contemporary festivals unto the national calendar and promotion of domestic tourism.
BRAND GHANA
Promote Ghana as a leading tourism destination and a hub for the African renaissance. Craft a new narrative on Ghana and strategically promote to the world.
GIVE BACK TO GHANA
Foster a new sense of community service and giving that will create ongoing legacies for the project. Service areas will include tree planting, community clean-ups, adoption of certain community impact projects
PROMOTE PAN AFRICAN HERITAGE & INNOVATION
This pillar will focus on promoting Pan-African and Ghanaian heritage and developing pilgrimage infrastructure around sites of memory. Development tourism infrastructure for target sites beyond the highly frequented sites of Cape Coast and Elmina Dungeons such as the Salaga Slave market in the Northern Region, Pikworo Slave camp in the Upper East Region Assin Praso in the Central Region, all of which are essential parts of the history of slavery in Ghana.
Why Choose Tour Motherland?
Our deep local knowledge, commitment to sustainable tourism, and unmatched dedication to quality make us the best choice for exploring Ghana.
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Guided Tours
In this part, we will write about the core values and guiding principles that influence your business choices and operations.
02
Tailored Experiences
In this part, we will write about the core values and guiding principles that influence your business choices and operations.
03
Cultural Adventures
In this part, we will write about the core values and guiding principles that influence your business choices and operations.